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THE AYN RAND OF PHOTOGRAPHY
MARGARET BOURKE-WHITE
THE PHOTOGRAPHY OF DESIGN, 1927-1936
On view at the Portland Museum of Art in Portland, Maine
From January 20 through March 20, 2005
Reviewed by Laurie Meunier Graves
Ah, those glamorous, talented, adventurous women of the early 1900s. Some
flew planes; some hunted lions with Ernest Hemingway; others would make a
virtue out of factory work to become tough, sexy “Rosie-the-Riveters.” Still
others became artists and photographers. These pre-1950s, prewomen’s
liberation movement women fill me with a sort of awe and admiration, and
when I look at old pictures of the their strong, beautiful faces, they seem
to say, “Don’t mess with me.”
The photographer Margaret Bourke-White, born in 1904, falls squarely into
this category of women “who did.” The Portland Museum of Art has a
fascinating but unsettling exhibit of her early work (from 1927 to 1936),
and it includes a photograph of her in her studio taken sometime around
1931. Bourke-White has the appearance of the quintessential woman achiever
of her times. She looks as though she comes from nowhere and everywhere.
With her strong, regular features, sharp chin, and firm nose, Bourke-White
is pretty in a middle American sort of way, just enough to be charming but
not enough to be threatening. But there she is in another picture, high
above the street, clinging to a gargoyle on the Chrysler building in New
York. This, to me, is a perfect metaphor for her situation and for her
personality, a woman perched precariously in a man’s world. And if
Bourke-White’s vision and talent did not match her youthful ambitions, one
can still admire her boldness and courage.
In any art exhibit, the work should speak for itself, and in this one, it
certainly does, even though the message it sends to contemporary viewers
might be quite different from what it sent to viewers in the 1930s. But more
on that later. Because of her gender and the relative newness of photography
when she began her career as a commercial photographer, Bourke-White was
something of a pioneer, and it seems appropriate to begin with a brief
description of her background and the era in which she started to work.
In the 1920s, when Bourke-White was a young woman, the United States was
moving resolutely from the agrarian age to the machine age, and this brought
about an excitement and optimism that seems foolish, innocent, and even
misguided to our twenty-first century sensibilities. Evils such as global
warming, DDT, dioxins, and mercury poisoning were still in the future, and
everything—electricity, telephones, even cars—must have seemed exciting and
new back then. In the terrific book that goes with the exhibit, viewers
learn something of the tenor of the times. For example, “When [Bourke-White]
enrolled at Columbia University in 1921, women had just received the right
to vote in national elections and the United States stood on the threshold
of a decade of prosperity. Industrial production doubled between 1919 and
1929…Americans operated 7.5 million telephones in 1920, up more than
sevenfold since 1900….A mere twelve years after Ford Motor Company began to
sell its Model T (1908) there were ten million cars and trucks on the
road…The first radio station began service in Pittsburgh in 1920, and five
years later 571 stations transmitted signals to almost three million homes
and businesses.” In his book Downtown, Peter Hamill writes about
“the velocity of change” in reference to New York City, but in the 1920s,
the whole country must have felt as though it was changing at warp speed.
Into that exciting era came Margaret Bourke-White with her camera, and as
far as her photography career is concerned, it seems that she was born under
a fortunate star. Her father, Joseph White, “was an avid amateur
photographer who developed his prints in the family bathtub—with Margaret
often at his side.” In addition, her father was an inventor and an engineer
for a printing press manufacturer, and “[a]round 1912 he took her inside a
foundry, where she saw molten iron being poured. The drama and excitement of
this scene stayed in her mind for years.” I don’t think it’s too much of a
stretch to conclude that her father and her childhood experiences provided
direction for Bourke-White’s career as a photographer.
At Columbia University, her luck continued to hold. Clarence H. White, a
pictorialist photographer, was her teacher, and he believed “that women
should participate fully in the world of photography.” Not surprisingly, his
courses drew in many female students.
After Bourke-White graduated (from Cornell University), she brought her
confidence, energy, and charm to Cleveland, Ohio, and the steel mills, where
she took a series of industrial photographs and captured the
machine-enthusiasm of her age. From there, it was on to magazines and
newspapers, and finally to Henry Luce, publisher of Time magazine.
Luce was drawn to Bourke-White’s images and hired her to take pictures for
Life and Fortune magazine. Indeed, one of her photographs of a
diversion tunnel at Fort Peck Dam was chosen for the first cover of Life.
The picture is all circles and spokes, and, inside, a man is on his hands
and knees with his back turned toward us. No doubt he is working on
something, but he looks as though he’s trapped in the center and is trying
to find his way out. In comparison with the huge tunnel, the man looks small
and vulnerable.
It is here that we come to the tension between the contemporary viewer (at
least this one) and the photographs. As a young woman, Bourke-White was
clearly taken with all aspects of the industrial revolution—with machines,
with factories, with the process of production. Bourke-White, in her
recollection of trying to wheedle her way into the good graces of the
president of Otis Steel in Cleveland so that she could take pictures of the
factory, remembers “trying to tell him of my belief that there is power and
vitality in industry that makes it magnificent for photography, that it
reflects the age in which we live.”
Unfortunately, I was unable to muster a similar enthusiasm when looking at
her photographs, especially the ones taken of Otis Steel in Cleveland.
Bourke-White’s shots of the factory are dirty and ugly, full of stiff
smokestacks blowing smoke, and they have a postapocalypse look. They bring
to mind a number of associations—none of them good. Among them are the
concentration camps of World War II, and, from The Lord of the Rings,
Saruman’s destruction of the beautiful green land around Isengard where he
builds his awful forges.
Bourke-White’s photographs of Otis Steel are at the beginning of the
exhibit, and I must admit I was so taken aback by them that they set a dark
mood I was not able to shake for the rest of the exhibit. But the president
of Otis Steel had quite a different view. He liked the photographs so much
that he “paid $100 apiece for 8 photographs and commissioned 8 more.”
There were, of course, other photographers of the times who were recording
the terrible conditions of factories and mills. They were interested in the
people and the social conditions rather than the “power and vitality” of the
factories. But not Bourke-White. On she went to photograph bananas on a
belt, tamales in a can, bottles, steps, aluminum rods, wire, and women with
coils of hot dogs on their arms. As she matured, her work became crisper and
clearer, and her fascination with pattern and repetition became obvious.
Divorced from the spewing smoke and the pollution, the images do take on a
sort of beauty, but it is a cold one, without much warmth, and it seems to
me that they reflect Bourke-White’s cold eye, at least when she was a young
woman. (I must admit I am unfamiliar with her later work.) Going through
this exhibit, I couldn’t help but think that Bourke-White was the Ayn Rand
of photography, so dazzled by machines and capitalism that she couldn’t
really see what was happening or what she was shooting. In most of her
photographs, the people look as though they are props for the machines and
for the concept of work, and they are nearly devoid of any humanity or
personality.
There are a few exceptions, taken in 1936, at the end of the period on which
this exhibit focuses.
Several photographs feature the rural poor, who are dirty and whose living
conditions look just plain desperate. Apparently, Bourke-White did move on
from machines to photojournalism, to capture not only the Depression but
also World War II, but those photographs are not included in this exhibit.
Instead, we have Bourke-White in the flush of youth, enthralled and
infatuated by machines and power. No doubt psychologists would be able to
analyze this aspect of her personality, and I will leave such matters to
them.
In her time, Bourke-White was criticized for being a commercial
photographer, for doing “it” for money, so to speak. This, to me, is more or
less irrelevant. Shakespeare did “it” for money, too, but no one denies his
genius. In the end, what counts is the quality of the work, its depth, and
how it speaks to us. At their best, Bourke-White’s gleaming but aloof images
attract the eye, and one can’t help but admire the skill and even the daring
that went into some of these photographs. Unfortunately, at their worst,
there seems to be an almost willful ignorance that hovers over the
photographs. In either case, the work shown in this exhibit doesn’t have the
spark or the illumination or the insight necessary for good art.

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